That stance is believed to have caused frustration in the upper echelons of the PGA Tour, where the importance of the UK market is known. However, industry insiders have revealed the BBC has continually shown no interest in taking up such an option. Via the live broadcast deal the PGA Tour has with Sky, highlights could be shown by another channel on, for example, a Monday evening magazine show. This weekend’s Players Championship is among high-profile tournaments in the United States which are not available to a UK terrestrial audience. The BBC’s apathy regarding golf has been further emphasised with news the broadcaster has turned down multiple opportunities to televise highlights of PGA Tour events which would be given to them for free.
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